Manager Content Planning

Role Overview

Manager Connection Planning leads the development of integrated, data-led media strategies that translate business objectives into scalable, high-impact channel plans.

This role is responsible for driving full-funnel effectiveness, balancing brand and performance outcomes, and ensuring media investments deliver measurable business growth. The Manager plays a key leadership role in shaping strategic direction, managing senior stakeholders, and guiding cross-functional teams to ensure excellence in planning and execution.

Key Responsibilities

1. Strategic Media & Communication Leadership

• Lead the development of full-funnel, integrated media strategies across Search, Social, Display, Video, OOH, Retail Media, and emerging channels
• Define clear channel roles, investment frameworks, budget allocations, and phasing strategies aligned to business goals
• Drive both always-on frameworks and high-impact launch/seasonal strategies
• Ensure media plans balance short-term performance and long-term brand equity

1. Data-Led Strategy & Commercial Impact

• Translate performance data, audience insights, and market signals into strategic recommendations
• Identify growth opportunities, investment reallocations, and optimization strategies
• Lead performance reviews and proactively recommend re-planning where necessary
• Ensure planning decisions are grounded in measurable KPIs (awareness, consideration, ROAS, CPA, LTV)
• Drive accountability on business impact, not just media delivery

1. Complex Account & Portfolio Management

• Oversee planning across multiple product categories, business units, and price tiers
• Integrate e-commerce, app, CRM, and retail touchpoints into cohesive media ecosystems
• Navigate high-frequency launches, promotional cycles, and seasonal bursts with structured planning frameworks
• Manage budget forecasting and scenario planning across multiple stakeholders

1. Team Leadership & Cross-Functional Collaboration

• Lead and mentor Planning Executives/Senior Executives
• Provide direction, quality control, and development feedback
• Collaborate closely with platform, performance, analytics, and investment teams to ensure feasibility and operational excellence
• Align strategic ambition with budget realities, timelines, and platform constraints
• Support Group Heads/Business Directors in driving account growth

1. Senior Client & Stakeholder Management

• Act as key planning lead in client meetings and strategic discussions
• Confidently articulate media rationale, investment decisions, and growth frameworks
• Respond to complex briefs with structured, insight-driven thinking
• Drive quarterly planning reviews and annual strategy development
• Build trusted advisor relationships with senior client stakeholders

Key Capabilities & Skills

• Strong mastery of media planning fundamentals and integrated channel strategy
• Deep understanding of performance metrics, attribution, incrementality, and optimization frameworks
• Ability to connect business strategy, marketing objectives, and media investment decisions
• Structured, analytical thinking with strong attention to detail
• Commercially aware and growth-oriented mindset
• Strong stakeholder management and presentation skills
• Experience managing or mentoring junior team members

Basic Requirements

• 4–6+ years of experience in media planning, performance strategy, or integrated planning
• Proven experience leading complex or large advertiser accounts
• Strong expertise across digital channels (Search, Social, Display, Video)
• Experience with e-commerce and performance-driven business models preferred
• Advanced PowerPoint and Excel / Google Sheets skills
• Bachelor’s degree required