Planner, Integrated Marketing Solutions (GrabAds)

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

At GrabAds, we offer advertisers, agencies, and merchants the opportunity to connect with the Grab community through dynamic online and offline ad experiences. Our ecosystem and engaged user base help our clients to reach their target audiences at scale, ensuring and measurable impacts on their business.

Get to Know the Role

As a GrabAds - Planner, you will develop marketing campaigns that inspire client and partner success. This role requires an understanding of market dynamics, consumer behavior, and the ability to translate insights into creative campaign strategies that serve project objectives. You will work with internal teams. Including GrabAds client partners, GrabAds marketing solution, GrabAds account manager, Grab Marketing, and operation team. Together, you will deliver impactful solutions that drive results for our GrabAds clients and partnerships.

The Critical Tasks You Will Perform

• Lead the creation and execution of comprehensive marketing campaigns for a diverse range of clients.
• Develop strategic campaigns that align with clients business/marketing goals and brand positioning.
• Work with GrabAds client partners and supervised by senior planner to develop insightful campaign strategies.
• Collaborate with cross-functions including marketing, internal creative, social media, operation team to ensure the execution of integrated marketing campaigns.

Qualifications

What Essential Skills You Will Need

• Experience:
  • At least 2 years of experience in marketing and strategic planning within a marketing, creative, or advertising agency. A strategic planner from a creative agency is preferred.
  • Experience working with major brands including FMCG, platform application, retails while being able to manage multiple client accounts.
• Knowledge:
  • Business and marketing acumen with ability to develop strategy based on strong understanding of key business and consumer needs.
  • Solid understanding of digital marketing, social media, and emerging trends in the marketing industry.
• Skills:
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively to clients and internally.
  • Creative thinking with a strong understanding of branding, advertising, and consumer psychology.
  • Ability to manage multiple projects simultaneously while meeting deadlines.
  • Strong leadership and team collaboration skills.
  • Fluency in Thai & English (both written and spoken) is required.

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.