ABOUT THE ROLE:
Looking for your next step in a fast-moving, high-impact environment? As a
Regional Key Account Manager in the OOH channel, you will play a pivotal role in
driving growth, strengthening strategic partnerships, and delivering outstanding
results across the Madrid region within a leading FMCG sales organization. This
position gives you the opportunity to combine your analytical mindset with your
commercial instinct, shaping sales strategy while maintaining close
relationships with key customers and staying connected to the dynamics of one of
Spain’s most competitive and influential markets. You will be responsible for
identifying growth opportunities, maximizing business performance, and ensuring
the successful execution of commercial plans across your area. Additionally, you
will be part of a company where consumers and product quality are at the center
of everything, empowering you to make a meaningful impact every day.
MAIN RESPONSIBILITIES:
In this role, you will be responsible for leading key account management
activities across the region, ensuring the achievement of ambitious sales
targets and building long-term customer relationship management strategies.
Close collaboration with Area Managers and Customer Team Managers will allow you
to align initiatives and maximize performance. Moreover, you will handle
contract negotiation, develop compelling customer activation plans together with
trade marketing, and identify new business development opportunities across the
OOH channel, including distributors, wholesalers, cash & carry operators, Horeca
groups, and other strategic partners.
A strong analytical component will be part of your daily work, as you will
manage and interpret P&L management, oversee sales forecasting, and ensure
accurate commercial planning. Additionally, you will monitor customer
investments and commercial activations, guarantee flawless execution, and
leverage data-driven sales insights using tools such as MS Excel analysis and
PowerPoint reporting to support decision-making and continuously optimize
results.
ABOUT YOU:
Success in this role comes from a combination of strategic thinking, commercial
drive, and strong relationship-building skills. You bring experience within
leading FMCG environments and a proven track record managing customers across
the OOH channel in the Madrid region. Your communication and negotiation skills
enable you to build trusted partnerships with distributors, wholesalers, cash &
carry operators, Horeca groups, and other strategic OOH customers, while
consistently delivering strong business results.
Fluency in Excel, PowerPoint, and Word, together with experience using
analytical and reporting tools, strengthens your ability to thrive in a
data-driven sales environment. Combined with strong financial acumen, including
P&L management, and a deep understanding of the Madrid OOH market, this
expertise allows you to identify growth opportunities, develop tailored
commercial strategies, and drive sustainable business performance in a dynamic
and competitive environment.
WHAT WE OFFER:
Careers with caring built in - discover our benefits here
[https://www.ferrerocareers.com/int/en/ferrero-unwrapped#global-perks-and-benefits].
ABOUT FERRERO:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946.
Today, it is one of the world’s largest sweet-packaged food companies, with many
iconic brands sold in countries all over the world. Find out more about Ferrero
at ferrero.com [https://www.ferrero.com/int/en/].
DE&I AT FERRERO:
Ferrero is committed to building a diverse and inclusive culture in which all
employees feel welcomed and appreciated and have the same opportunities. We
believe all our people are equally talented in their own way. In nurturing the
curiosity and natural abilities of our employees, we provide them, generation
after generation, the means to succeed personally and professionally, enabling
them to craft their journey at Ferrero. The diversity of our talents is what
makes our work environment multicultural, innovative, and highly rewarding.
Find out more here
[https://www.ferrero.com/int/en/people-planet/empower-people/diversity-equity-inclusion-ferrero].