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Zuora was born out of a vision that we could evangelize a fundamentally new way of doing business by shifting the focus of companies to deliver recurring, people-centric services instead of a one-time sale of products. This is how we coined the term, the Subscription Economy®.

Today, we see others evangelizing this term, and building entire communities around it. The Subscription Economy isn’t (and never was) just about subscription business models but, direct, recurring relationships with customers through any business model. Subscriptions were only just scratching the surface and now, the market recognizes the Subscription Economy for what it truly is-a relationship-centric economy. Companies have realized that the path to growth going forward is to establish direct, digital relationships with their customers, and to nurture and monetize these relationships through an ever growing set of digital services.

Alongside this evolution, Zuora has been there every step of the way. We started with Zuora Billing, and have expanded our award-winning multi-product portfolio to include Zuora Revenue, Zuora Payments and Zuora Platform. More recently, we’ve added Zephr and Togai to our family, further expanding our capabilities to serve as an intelligent hub that monetizes the complete quote to cash and revenue recognition process at scale. We call this Monetization.