F&B Digital Marketing Executive - Content

Company Description

Opened in March 2026 as the first Fairmont hotel in Vietnam, Fairmont Hanoi is a luxury urban resort that celebrates Vietnamese heritage through elegant design, exceptional dining, wellness, and world-class event facilities. With 241 guestrooms, eight dining venues, a 1,100m² Grand Ballroom, and a commitment to heartfelt hospitality, Fairmont Hanoi is set to become the social epicentre of the capital and an exciting place to build a career in luxury hospitality.

Job Description

Strategy and planning

• Build and run the monthly social media plan and content calendar across Facebook, Instagram and TikTok for our F&B outlets (plus any other channels we add).

• Plan campaigns around menu launches, seasonal promotions, holidays, events and outlet openings.

• Write creative briefs for the Content Creator/Graphic Designer and external photographers or videographers.

• Update our digital channels which may include, Facebook, Instagram, TikTok, Youtube, website, and other online channels.

Content and community

• Write captions, hooks and calls to action in the brand voice, in English and local language.

• Publish and schedule posts, Stories, Reels and short videos.

• Manage comments, messages and reviews daily; escalate complaints to outlet managers within agreed response times (in support with F&B Reservations team).

• Spot trends early and turn the right ones into fast, on-brand content.

• Coordinate with food bloggers, KOLs and influencers: shortlist, brief, track deliverables and results.

• Keep menus, photos, opening hours and promotions up to date on Google Business Profile and other platforms.

Reporting

• Track reach, engagement, follower growth, ad spend and conversions weekly and monthly.

• Report results to the Director of Digital with clear recommendations for the next month.

• Monitor competitors and share what is working in the market.

Qualifications

• 2–3 years in social media marketing, with at least 1 year in F&B, hospitality, lifestyle or consumer brands.

• Strong copywriting in English and local language; a sharp eye for what makes food look and sound good.

• Comfortable with Meta Business Suite, TikTok Studio, scheduling tools and platform analytics.

• Organized, able to manage several outlets or campaigns at once and meet daily posting deadlines.

• A portfolio or links to social accounts or campaigns you have managed, with results.

• Basic photo and video editing (CapCut, Canva, Lightroom) to turn quick content around without a designer.

• An existing network of food bloggers, KOLs and media contacts is a plus.

• Experience with CRM, loyalty apps or email/Zalo/WhatsApp-style messaging campaigns.

• Familiarity with Google Analytics and tracking links (UTMs) to connect social activity to bookings