Regional Field Marketing Manager

Company Description

The Regional Field Marketing Manager plays a pivotal role in driving the success of Red Bull’s consumer collecting program un order to achieve key performance indicators. Is a coach and mentor the Field Marketing Manager and Field Marketing Specialist, empowering them to execute the program effectively. His or her leadership ensures that Red Bull’s availability and visibility are maximized both inside and outside university campuses, bringing the vibrant world of Red Bull to students. In addition, they support the Field Marketing Manager in developing their strategic playgrounds in sports and culture, embodying the Red Bull ethos. He or she will also lead cultural events and programs, supporting the field teams on their projects.

Job Description

STRATEGIC DIRECTION AND RIGHTNESS OF BRAND PRIORITIES

• Share global and national Red Bull strategies, objectives and philosophies with the field and establish and implement the CASA field marketing strategy.
• Set clear goals for FMMs and FMSs of Consumer Collecting, Playgrounds (3rd party events) and Culture initiatives to ensure accountability to their key marketing deliverables.
• Ensure top notch understanding of the consumer and the market environment in every field which forms the basis of the local field marketing idea generation and execution.
• Supports the field marketing team on every campaign as needed.
• Work in conjunction with the sales team to build mental availability hand in hand with the physical availability within On Premise, Off Premise and New Business environments and ensuring the product is at arms reach through Field activities. 
• Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region. 
• Lead the Consumer Collecting strategy, ensuring the Student Marketing program is effective in our reach to drive consumption & brand love among our core target group and inspire creative ideas from within the programs. 
• Support Field Marketing teams with clear expectations and guidelines for achieving targets and other sampling & seeding goals, including coaching on how these should be effectively communicated to Student Marketeers
• Conduct frequent analysis on program deliverables and be agile to make necessary adjustments and program steering on a monthly basis in consultation with Field Marketing team. 
• Coach Field Marketing & Student Marketeers on best in class sampling & seeding communication, which includes: interactions with different types of consumers, natural & personalized product communication, smart sampling & crisis communication.

PREMIUM APPEAL OF LOCAL PRIDE

• Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on connecting with local communities. 
• Ensure that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution at events and all other field marketing activities.
• Keep your own and inspire your team to have a top-notch network and sustainable relationships with key influencers of the region & countries (local authorities, local sport and cultural opinion leaders relevant to our target, entrepreneurial and start-up communities, media outlets (TV, radio, print, digital and social media)).
• Support the Field team to ensure Student Marketeers are true Red Bull representatives and a tangible face of the brand. They are accountable for ensuring that the Student Marketeer team approaches consumers in a natural and unforced way to: communicate product benefits and functionality and to drive trial by supplying consumers with the product in relevant occasions to gain consumer understanding and the probability of repurchase. 
• Support the Field team to guide and support Student Marketeers to drive Red Bull trial, increase brand awareness and foster a positive product and brand perception within their respective universities. 

CONSUMER COLLECTING PROGRAM

• Responsible for secure, smart and efficient budget management of both sampling & university programs, whilst finding ways to optimize expenditure.
• Work closely with the finance team to ensure timely and efficient budget management with a CASA view and coach regional teams on effective budgeting principles.
• Work closely with the operations team to manage branded fleet and tools & ensure adequate efficiencies with the state teams.
• Lead & encourage great reporting and manager coaching within Red Bull University as well as maintain your own top-notch community management.

ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE

• Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
• Sourcing, hiring and training FMMs and FMSs who fit the brand, have a Red Bull attitude and perfectly fit the field scenes. Support the FMMs and FMs to keep the consumer collecting structure complete.
• Provide on-going coaching and support to ensure Field Marketing team to achieve their deliverables. 
• Build the annual objectives for each Field Marketing team members and conduct on-going, mid-year and end of year performance evaluations.
• Regularly assess and identify the development needs of the Field teams, and work together with HR to make it happen.
• Identify and nurture key talent for the potential space-to-shine opportunity.
• Responsible for supporting the Field Marketing team to manage their budgets and is accountable for budgetary authorization and other national administrative tasks.
• Implement and uphold the Intl. recruitment, on-boarding and training modules for global consistency, working closely with HR for local compliance.
• Look how to improve effectiveness of recruitment campaigns by identifying new digital spaces & social media initiatives to attract the best candidates.
• Responsible for planning and executing annual conferences for Field Marketing & Student Marketeers which are exciting and built with a strong learning design framework. 

SUPPORT IN LOGISTICS (TOOLS) AND PARTNERSHIPS (FOR EVENTS MAINLY)

• Uphold a clean logistical system for warehousing and infrastructure to ensure having the right tools and management in place to support the local needs, succeeding in premium appearance.
• Build smart and mutually beneficial partnerships by working with other brands, organizations and networks that bring added value such as expertise, networks, goods, budget or facilities.
• Deliver the annual approved business plan for all field marketing regions and achieve agreed individual objectives.
• Demonstrate seamless communication flow between the CASA marketing team and field teams. 
• Stay-on or under budget and identify cost saving opportunities where possible.

CULTURE PROGRAM

• Leads and excecute events and prigrams related to culture. Align with HQ initiaves.
• Guide the FMMs con which platforms suits best of the country needs and guide on new locally relevant ideas.

Qualifications

• 5+ years marketing experience preferably in brand, sports/events or culture marketing. 
• Minimum 3+ years experience of line management with expertise in hiring, training, administration and motivating teams.
• Ideally, experience in working with commercial teams – general sales or trade marketing. 
• Proven background in negotiation and management of projects and budgets.
• Strategic thinker & leader who takes initiative and ownership and “makes things happen”.
• A ‘connector’ who has excellent communication and networking skills, who can open doors and excite people of an idea.
• Ability to cultivate, lead and motivate a high performing team with the proven ability to build and develop talent.
• Strong ‘can do’ attitude, strives for perfection and love for the detail in every project.
• Knowledge of the ‘fast moving’ consumer goods industry, including agency and sales insights and/or profound background in sports and/or culture marketing and/or the media business / digital world. 
• Excellent communication skills, orally and in writing, including presenting and training abilities, and the ability to seamlessly blend in with a diverse audience.