Sales Manager — Golf Club

Company Description

We are far more than a worldwide leader. We are more than 230,000 hospitality experts placing people at the heart of what we do. Our passion? Creating heartfelt experiences for our guests and colleagues. Our promise? To place you at the center of your journey to personal and professional growth.

Swissôtel Hotels & Resorts, part of the Accor family, is a distinctive collection of contemporary hotels infused with genuine Swiss hospitality. At Swissôtel Wellness Resort Alatau Almaty, we blend modern luxury with breathtaking natural surroundings, delivering memorable stays and authentic experiences. Join us and discover a place where you can truly belong, grow and make a difference every day.

Job Description

We are looking for an active, highly communicative and results-oriented Sales Manager to drive sales growth and develop new business opportunities at our Golf Club.

The position will be responsible for acquiring new VIP, corporate and private clients, developing B2B sales and strategic partnerships, promoting club memberships and golf packages, and driving revenue through corporate events, tournaments and special projects.

Key Responsibilities:

Sales & Business Development:

• Achieve sales targets and agreed KPIs;
• Identify, prospect and acquire new VIP, corporate and private clients;
• Promote and sell club memberships, golf packages, corporate packages and additional services;
• Develop and grow the B2B and corporate membership segment;
• Build and maintain a strong pipeline of prospective clients and business opportunities;
• Prepare commercial proposals and manage the full sales cycle from initial contact to contract closing.

Client & Relationship Management:

• Conduct presentations, meetings and negotiations with potential clients and business partners;
• Develop and maintain long-term relationships with existing club members, key clients and corporate accounts;
• Manage and continuously develop the client database and CRM;
• Understand client needs and identify opportunities for upselling and cross-selling;
• Ensure a high level of client service throughout the sales process.

Partnerships & Sponsorships:

• Identify and develop strategic partnerships with brands and corporate companies;
• Attract sponsors and commercial partners for golf tournaments, corporate events and special projects;
• Develop mutually beneficial commercial opportunities and partnership proposals;
• Represent the Golf Club at networking events, business meetings and industry events.

Events & Commercial Activities:

• Sell and coordinate corporate events, golf tournaments and private events;
• Participate in the organization of client events, club presentations and networking activities;
• Work closely with the Golf Club and other departments to ensure successful delivery of events and a high level of client satisfaction.

Market & Reporting:

• Monitor market trends, competitors and new business opportunities;
• Identify potential new revenue streams and commercial opportunities;
• Prepare regular sales reports and provide updates on sales performance and pipeline activity;
• Work closely with other departments to achieve the Golf Club's overall commercial objectives.

Qualifications

• Bachelor’s degree or equivalent;
• Minimum 3 years of experience in sales;
• Previous experience in a golf club or sports club is mandatory;
• Proven experience in active B2B sales, corporate client acquisition and partnership development;
• Experience negotiating with senior executives, corporate decision-makers and VIP clients;
• Previous experience in hospitality, event sales or the premium segment is an advantage;
• Experience in sponsorship acquisition and commercial partnership development is an advantage;
• Strong sales, negotiation, presentation and objection-handling skills;
• Proven ability to independently develop and maintain a client portfolio;
• Strong business development and networking skills;
• Results-oriented approach with a strong focus on achieving sales targets;
• Confident user of CRM systems and MS Office;
• Upper-Intermediate English or higher;
• Fluent Russian and Kazakh.

Additional Information

• Working schedule: 5/2;
• Competitive salary;
• Opportunity to work with premium and VIP clients;
• Professional development and career growth opportunities.
• Salary: negotiable.