Workshop Sales Representative

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the area of mobility solutions, consumer goods, industrial technology of energy and building technology – with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch.

Robert Bosch Limited is a wholly owned subsidiary company of Robert Bosch GmbH (Germany). Located in Bangkok, Robert Bosch Limited was the first legal entity of the Bosch Group in Thailand, established in 1991. Currently, five Bosch divisions are represented in the country: Automotive Aftermarket, Drive and Control Technology, Power Tools, Security Systems and Thermotechnology. Additional information can be accessed at

Bosch in Thailand is part of the Bosch Group, a leading global supplier of technology and services. The Bosch Group’s strategic objective is to deliver innovations for connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life".

About the Role

As a Workshop Sales Representative, you will serve as the primary point of contact for workshops within your assigned territory and represent the complete Bosch Mobility Aftermarket portfolio. You will be responsible for expanding the network of Bosch-affiliated workshops, strengthening workshop loyalty, increasing Bosch parts pull, promoting diagnostic equipment and services, and supporting the implementation of workshop concepts and training programs

Job Description

1. Serve as the key contact for workshops in the assigned territory.
2. Acquire workshops for the Bosch Workshop Partner Program and for the Bosch loyalty program.
3. Provide ongoing support to Bosch Workshop Partners.
4. Drive Bosch parts pull (sell-out) and promote workshop equipment and diagnostic solutions within the territory.
5. Promote and sell Bosch workshop services, including training, Hotline, Remote Diagnostics, Vehicle Health Check (VHC), and Vehicle Care Assistant (VCA).
6. Generate leads for workshop equipment and ESI diagnostic tools and complete sales where possible.
7. Promote Bosch campaigns covering parts, diagnostics, workshop concepts, and services.
8. Generate and validate leads for Bosch Car Service and hand them over to the BCS Concept Consultant.
9. Follow up with Bosch Car Service workshops on the delivery of basic value proposition services.

Qualifications

• Proven sales experience, preferably in the automotive aftermarket.
• Proven experience in expanding workshop networks/service centers.
• Experience in selling products/services directly to independent workshops.
• Good understanding of automotive parts, diagnostics, and workshop equipment.
• Experience working with workshops or workshop networks is preferred.
• Strong communication, negotiation, and relationship-building skills.
• Fluent in Thai with working knowledge of English.
• Valid driving license and willingness to travel extensively within the assigned territory.

Additional Information

Your future job offers you
5 Working days, Multinational working environment. Flexible working hour, Group insurance, Medical benefit, Provident fund and Annual leave 

Make it happen
Apply a job with us by clicking the I’m interested button!

*Due to high volume of candidates, only shortlisted candidates will be contacted.